The Olds Institute for Community and Regional Development has a mandate to develop a long term Economic Development Strategy for the municipality of Olds Alberta.
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Economic Development and Municipal Sustainability
Committees with the Institute include Investment Attraction, Business Retention, Community Lifestyle, Finance, Marketing, Opportunity ID, and Technology.
Are you looking for a community to invest in? Look no further than Olds, Alberta.
The Institute supports local business in their expansion plans, and encourages business to remain in Olds.
We are engaged in initiatives that enhance the social and economic development of the community of Olds.
Thanks to the financial support of our economic partners, the Institute is able to support the community.
Promoting the Olds Institute to its residents and business investors, and marketing the community to the world.
The Institute researches needs in the community identifying opportunities that will make Olds sustainable.
Olds will be one of the first communities in Alberta to offer fibre to the premises for residents and businesses.
Business &
Investment Attraction
Business Retention
& Expansion
Community
Lifestyle
Funding
Development
Marketing &
Communications
Opportunity
Identification
Technology

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Marketing & Communications Committee
| Marketing & Communications | Vision/Mission | Graphic Standards |

The Marketing and Communications Committee organized the preparation of a Graphics Standards Manual for the Olds Institute for Community and Regional Development. This manual has been professionally compiled for the sole purpose of streamlining the marketing, advertising, and promotion of the OICRD. As the Olds Institute continues to gain a national and international profile, it is very important to promote the Institute in a strong, unified, and consistent manner. Consistency in presentation is key to the overall brand strategy of the Institute.

It has also been put together with the volunteer in mind. The Board of the Olds Institute respects the personal time commitment of its volunteers and believes this manual will assist with all the "how do we ..." questions our volunteers will have. We trust this will make the promotion process easier for you, and less time-consuming, so you will be able to direct your valuable time and attention to the project you are undertaking. We believe in making efficient use of your volunteer time.

While this is a fairly complete guideline, there may be occasion where you have a question that is not answered within these pages. Please direct those queries to the Executive Assistant of the OICRD.

OICRD Marketing Manual
Graphic Standards
How-To Manual

These files are Password Protected. Please contact the Executive Assistant for access.

Essential Members   >>   Town of Olds | Olds & District Chamber of Commerce | Olds College | Olds Agricultural Society
Associate Members   >>   Chinook's Edge School Division | Mountain View County
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