The Olds Institute for Community and Regional Development has a mandate to develop a long term Economic Development Strategy for the municipality of Olds Alberta.
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Economic Development and Municipal Sustainability
Committees with the Institute include Investment Attraction, Business Retention, Community Lifestyle, Finance, Marketing, Opportunity ID, and Technology.
Are you looking for a community to invest in? Look no further than Olds, Alberta.
The Institute supports local business in their expansion plans, and encourages business to remain in Olds.
We are engaged in initiatives that enhance the social and economic development of the community of Olds.
Thanks to the financial support of our economic partners, the Institute is able to support the community.
Promoting the Olds Institute to its residents and business investors, and marketing the community to the world.
The Institute researches needs in the community identifying opportunities that will make Olds sustainable.
Olds will be one of the first communities in Alberta to offer fibre to the premises for residents and businesses.
Business &
Investment Attraction
Business Retention
& Expansion
Community
Lifestyle
Funding
Development
Marketing &
Communications
Opportunity
Identification
Technology

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Marketing & Communications Committee - Vision/Mission
| Marketing & Communications | Vision/Mission | Graphic Standards |

This committee is charged with marketing and promoting our community to the world. The community needs to be engaged in the process of promoting their community, as every resident of our community is a potential ambassador and the best cheerleaders for the cause.

VISION
Opportunities await you.

MISSION STATEMENT
To market and promote our community advantages.

TERMS OF REFERENCE

  • Membership of the committee is comprised of individuals with an interest in marketing and promotions.
  • Committee members will support our Vision, Mission & Shared Beliefs.
  • Committee members will be open to change.
  • The committee will endeavour to support the recommendations of the Institute.
  • Membership on the committee will be capped at 10 members.
  • Decision making will strive for consensus.
  • A quorum will consist of 50% of the committee membership at any point in time.
  • The current Olds Institute Board member will be the committee’s liaison to the Board.
  • The Committee Chair will attend a minimum of three Olds Institute Board meetings per year.
  • The committee will conduct an annual assessment of our goals and accomplishments.

The Marketing Committee is a strategic planning body comprised of a variety of people with expertise in the communications and marketing & promotion fields.

The Marketing Committee works with other Institute committees to properly package the increasing array of products and services, and to market these benefits globally. It helps promote the Olds Institute and its resources that oversee communications in national and international arenas.

While the Marketing Committee sets the overall tone and strategic direction for year-round communications, the Board of the Olds Institute will decide on implementation of recommendations the committee proposes.
Essential Members   >>   Town of Olds | Olds & District Chamber of Commerce | Olds College | Olds Agricultural Society
Associate Members   >>   Chinook's Edge School Division | Mountain View County | Red Deer Catholic School Division
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