Converting a Website Visitor to a Customer requires a clearly defined process – one that builds trust and confidence while smoothly escorting the visitor through selection to purchasing.
Each visitor moves through a multi-level process. If this process is clear and the visitor feels “escorted” they will continue towards a successful “close” (or conversion). The levels shown below will help to create success in your online site.
LEVEL 1 – Marketing & Prospecting to your Target Audience
LEVEL 2 – Build Credibility and Trust
LEVEL 3 – Escort the buyer
LEVEL 5 – Close the Sale
Internet Marketing Strategies Defined
A good, working website is an investment – with a return that is in your hands. The most effective way to make your website profitable is to create a strategic plan for your internet presence that includes SEO, Professional Design, Compelling Copy, Google AdWords and a Solid Brand Strategy.
Strategic plans utilize a variety of methods to bring people to your website, build awareness of your product and confidence or camaraderie. Begin by promoting yourself on social media sites such as FaceBook or MySpace – include contests and interesting content. You can also write stories for online specialty news sites, create a blog, join interest forums and even advertise on many of these sites.
Find a reputable (and successful) Web Development Firm that includes all of the tools listed above. Effective Internet marketing is a multifaceted approach that ensures your website copy (text) can be properly identified by search engines and yet remains readable by people … those same people that will buy your products or services.
To find a Business Web Marketing Consulting company in Olds visit our online business and service directory at EverythingOlds.ca