The Marketing and Communications Committee organized the preparation of a Graphics Standards Manual for the Olds Institute for Community and Regional Development. This manual has been professionally compiled for the sole purpose of streamlining the marketing, advertising, and promotion of the OICRD. As the Olds Institute continues to gain a national and international profile, it is very important to promote the Institute in a strong, unified, and consistent manner. Consistency in presentation is key to the overall brand strategy of the Institute.
It has also been put together with the volunteer in mind. The Board of the Olds Institute respects the personal time commitment of its volunteers and believes this manual will assist with all the “how do we …” questions our volunteers will have. We trust this will make the promotion process easier for you, and less time-consuming, so you will be able to direct your valuable time and attention to the project you are undertaking. We believe in making efficient use of your volunteer time.
While this is a fairly complete guideline, there may be occasion where you have a question that is not answered within these pages. Please direct those queries to the Executive Assistant of the OICRD.
These files are Password Protected. Please contact the Executive Assistant for access.