Create an Experience: Gold Star Customer Service Workshops

What is a “Create An Experience” Gold Star Workshop?

“Create an Experience” is a customer service skills workshop that focuses on developing skills in retail and service industries. The program builds the knowledge and capacity of both supervisors and their front line staff to support their customers better and ultimately this program empowers frontline staff to be better servers and ambassadors for the region.

Based on the former Alberta Best program, Create an Experience Gold Star Training was developed by Fort McMurray Tourism and the Government of Alberta. These workshops are similar in that they create awareness and understanding of how to provide excellent customer service as well as what tourism opportunities exist in the area.

This year Central Alberta Tourism Alliance members and partner communities will offer these workshops in 14 different communities across Central Alberta.

“By building customer service skills in the front line workers and supervisors of staff in service industries, retail businesses and the tourism sector we believe we can improve the overall customer service experience for residents and the visitors who come to our region,” says Mitch Thomson, Executive Director of Olds Institute. “At the same time we will improve the employable skills of workers and success of local business. Businesses, communities and regions with excellent customer service and knowledgeable staff are more likely to receive repeat customers. We want to make Central Alberta more attractive and attract more visitors to Central Alberta.”

This program is being partially funded by Olds Institute and Mountain View County in partnership with the Central Alberta Tourism Alliance and with the support of the Government of Canada and Government of Alberta. Registration fee is $25.00 per person and includes lunch.

For more information please email


Below are direct links to the workshops throughout Central Alberta:

Supervisor Workshops:

Red Deer County | Hampton Inn & Suites | 128 Leva Avenue, Red Deer | Monday, May 1

David Thompson Tourism Region | 5332 – 50 Street, Rocky Mountain House | Monday, May 1

Lacombe Memorial Centre | 5214 – 50 Avenue, Lacombe | Friday, May 5

Mountain View County | Mountain View County Office | Friday, May 26

Kneehill County | Trochu TBA | Wednesday, May 10


Front Line Workshops:

Olds Institute Visitor Information Centre | 5102 – 51 Street, Olds | Tuesday, May 16

Kneehill County | Acme TBA | Friday, May 26

Sundre Community Centre | 102 – 3 Avenue NW, Sundre | Tuesday, May 30

David Thompson Tourism Region | 5332 – 50 Street, Rocky Mountain House | Tuesday, May 30

Blackfalds Abbey Centre | 4500 Womacks Road, Blackfalds | Thursday, June 1

Lacombe Memorial Centre | 5214 – 50 Avenue, Lacombe | Thursday, June 1

Red Deer Tourism | Hampton Inn & Suites | 128 Leva Avenue, Red Deer | Monday, June 5

Sylvan Lake NexSource Centre | 4823 – 49 Avenue, Sylvan Lake | Monday, June 5